creative copywriter
The Picnic Planner
Aptamil
66% of parents plan to go on a picnic with their baby over the summer, but 70% struggle to find areas with baby-friendly amenities.
So, we put together public data on toilets, play areas, parking garages, cafes, supermarkets and whatever else a parent might need and created a bespoke picnic planner.
Parents just needed to put in their postcode and then filter through a list of locations till they found the perfect spot. Making life a little easier for them. Not easy. Just easier.
To launch the planner we hosted a little picnic of our own for parents and babies 6-12 months (I tried to go, but they were checking IDs). There was picnic food, baby yoga, expert talks from the likes of Heidi Skudder (The Parent and Baby Coach) and much more adorableness.
